Our logo
How to show affiliation with us
Guidelines
Logo placement on backgrounds
As an important part of our visual identity, our logo should always be placed prominently with ample clear space. It should be placed on white or light backgrounds to ensure clarity, and the logo variations should be selected purposefully depending on the type of layout being created.
Clearspace
Because of the importance of our logo, we have minimum clear space requirements to avoid competition from other visual elements. We define clear space as an area free of type, graphics and other elements that might cause visual clutter.
The clear space is based upon half the height of the seal’s oval.
Minimum size
Minimum size and clear space for the web
Minimum size dimensions
(Use supplied graphic for optimum clarity)
Minimum size dimensions are:
Width: 221 pixels
Height: 96 pixels
Logo placement
Based on the needs of the layout, the logo can be placed in a number of locations as long as the minimum-size and clear-space recommendations are followed. It should be the anchor to the layout, either leading the reader into the content or acting as a sign-off toward the bottom of the page. The placement of other components of the layout should correspond with the position of the logo and vice versa.
Place the logo in any of the four corners when using it on interior spreads. Choose the horizontal or vertical configuration of the logo according the composition of the layout. Because the mark on the primary logo loses its clarity on very small layouts, the wordmark logo was developed. This should be used in instances such as the masthead of a small mobile device.
Logo misuses
Our logo is a vital element of our visual identity and should be used consistently across every communication.
